About Pioneer and Pioneer DJ

About Pioneer and Pioneer DJ

Pioneer Corporation is an international corporation headquartered in Kawasaki City, Kanagawa Prefecture, Japan, and a global manufacturer of electronics for the home, automobile, and DJing industries. The company was founded by Nozomu Matsumoto, who opened a radio and speaker repair shop in Tokyo in 1938. 

Pioneer Corporation has long had a reputation for producing some of the most revolutionary technical innovations. It is this company is credited with the invention of interactive cable television, laser CD player and much more. The company produces excellent plasma screens, DVDs, VHS and thousands of other products.

In 1970 a European representative office was opened in Belgium. And in 1994 an office was opened in Moscow.
Pioneer DJ began its existence in the world of professional music in 1994 with the release of the CDJ-500 DJ player. In 2015, the company became independent from Pioneer Corporation, which it was part of as a division. Pioneer DJ specializes in producing equipment for professional DJs and amateurs. The goal of the DJ team is to understand the current and future needs of DJs, clubs, and to provide them with the most advanced products.

In 2015, Company sold the DJ equipment business to KKR. The main business for Pioneer Corporation has been automotive electronics. 

Rebranding Pioneer DJ

In 2020, the company officially changed its name to AlphaTheta Corporation. The new name is inspired by the waves generated when music affects the human brain. Despite the name change, the brands developing the products and services will remain unchanged.

The Company Produces This Equipment For DJs

  • Controllers
  • Mixing Consoles
  • Players
  • Headphones
  • Effectors
  • Samplers
  • Vinyl Players
  • Grooveboxes
  • Studio Monitors